FMCG Academy
🇳🇿 New Zealand@fmcgacademy
Subscribers
77,500
Total Views
1,033,047
Video Count
39
Last Upload
504d ago
Monthly Uploads
0.0
avg. per month
Latest Videos
Defining FMCG Brand Management
35,590 views
1 year ago
You don't need to Advertise during a Recession.
11,643 views
5 years ago
Why FMCG / CPG Startups fail?
24,205 views
5 years ago
What is Brand Positioning? Essentials and Example in 160 seconds
56,887 views
6 years ago
How Retailer Margin impacts Consumer Price? Using a simple P&L
13,564 views
6 years ago
The 5th P of Marketing
90,079 views
6 years ago
Price Elasticity of Demand
2,263 views
6 years ago
How to calculate Value, Units and Volume Sales wrt the FMCG industry?
15,327 views
6 years ago
What are Private Label Brands? in 42 seconds
11,344 views
6 years ago
What is a Marketing Strategy?
21,981 views
6 years ago
Channel Description
Learn Marketing, Brand & Category Management to get ahead in the FMCG/CPG industry. FMCG Academy is a New Zealand based global e-learning organisation. Established by Vikram Khanna, a skilled consumer marketing and category management professional with an MBA and 20+ years of experience growing global FMCG/CPG brands. Apart from e-learning videos FMCG Academy on YouTube occasionally posts videos on topical issues impacting the global FMCG / CPG industry.
Keywords
FMCG CPG Marketing Marketing Strategy
Marketing Management
business business strategy
consumer shopper category grocery supermarkets category management
pricing pricing strategy
analytics fast-moving consumer goods
Procter & Gamble
Unilever Kellogg Nestle Reckitt Brand brand management
mondelez aldi lidl asda tesco woolworths wholefoods trader joe
walmart foodstuffs car ahold loblaw 7-eleven kroger walmex target costco carrefour aeon