GEORGES HOBEIKA

Born from the discipline of architecture and the intimacy of couture, the House of Georges Hobeika has always stood at the intersection of structure and sentiment. What began with Georges, in silence, in sketches, in devotion, now evolves with Jad, whose instinct and modern gaze carry the legacy forward. Each collection is not simply worn. It is constructed, composed, and inhabited. Whether couture, bridal, or ready-to-wear, the House speaks in silhouettes that command attention and craftsmanship that resists time. This channel is not a showcase It is an archive of a language spoken in fabric, a memory in motion Because beauty, at its most exact, does not fade. It insists. www.georgeshobeika.com